About Us
What We Do: Full-Funnel Programming.
The strategy at the core of our programs is grounded in human and behavioral psychology, built on the fundamentals of how trust actually forms in the brain. Creators have built trust post by post with real people who have chosen to engage with them. That trust is pre-existing IP.
You can't replicate it with spend, and you can't generate it with AI; you can only access it by working with the right people. When a creator your audience already trusts shows up with your brand, that trust transfers.
Here's what that looks like in practice:
TOFU gets stickier because the audience already has a relationship with the person delivering it.
MOFU compresses because audiences with pre-existing trust don't need as much nurturing.
BOFU gets pre-vetted because organic performance data tells you what creative actually converts before you spend on it.
Lifecycle is automatic because audiences stay in a content stream without requiring separate programming or additional infrastructure.
One mechanism creates a full-funnel program that gets more efficient the longer it runs, because the data it generates keeps compounding.
How We Work:
We identify creators whose audiences match your ICP, and whose voices align with your brand. We build content systems around them. We integrate that programming across your funnel. We use the data and content it generates to reduce CAC and accelerate buying journeys over time.
We can do this in one of two modes:
Execution
You have a strategy. We run point. One bill, one team. We hire contributors, manage timelines, handle logistics, and report back.
Strategy
You're building from scratch. We scope it, plan it, and either hand it over or see it through.
Tom Circo
Founder & Head of Partnerships
Sicilian-Canadian, based in LA & Vancouver, Tom came up in commercial production, working with some of the largest brands in the world.
In the early 2020's, he saw where traditional advertising was heading (influencers on-set with more pull than A-list celebs) and built Matchbook to do something about it.
In three years, Matchbook has partnered with thousands of creators, served as social AOR for multi-billion dollar companies, and built a track record that includes a Super Bowl campaign and content features in publications such as TechCrunch and the Wall Street Journal.
The Team
To accomplish that, Tom has assembled a boutique collective of experts with combined achievements including over $200M in revenue generated and 0.5B social views, and expertise spanning marketing strategy, psychology, content creation & production, personal and corporate branding, talent management, AI development, and more.
Behind the Scenes
Welcome to Matchbook. We do creator-led growth and lifecycle marketing for consumer brands.
Welcome Notes
Learn more
About Us
What We Do: Full-Funnel Programming.
The strategy at the core of our programs is grounded in human and behavioral psychology, built on the fundamentals of how trust actually forms in the brain. Creators have built trust post by post with real people who have chosen to engage with them. That trust is pre-existing IP.
You can't replicate it with spend, and you can't generate it with AI; you can only access it by working with the right people. When a creator your audience already trusts shows up with your brand, that trust transfers.
Here's what that looks like in practice:
TOFU gets stickier because the audience already has a relationship with the person delivering it.
MOFU compresses because audiences with pre-existing trust don't need as much nurturing.
BOFU gets pre-vetted because organic performance data tells you what creative actually converts before you spend on it.
Lifecycle is automatic because audiences stay in a content stream without requiring separate programming or additional infrastructure.
One mechanism creates a full-funnel program that gets more efficient the longer it runs, because the data it generates keeps compounding.
How We Work:
We identify creators whose audiences match your ICP, and whose voices align with your brand. We build content systems around them. We integrate that programming across your funnel. We use the data and content it generates to reduce CAC and accelerate buying journeys over time.
We can do this in one of two modes:
Execution
You have a strategy. We run point. One bill, one team. We hire contributors, manage timelines, handle logistics, and report back.
Strategy
You're building from scratch. We scope it, plan it, and either hand it over or see it through.
Tom Circo
Founder & Head of Partnerships
Sicilian-Canadian, based in LA & Vancouver, Tom came up in commercial production, working with some of the largest brands in the world.
In the early 2020's, he saw where traditional advertising was heading (influencers on-set with more pull than A-list celebs) and built Matchbook to do something about it.
In three years, Matchbook has partnered with thousands of creators, served as social AOR for multi-billion dollar companies, and built a track record that includes a Super Bowl campaign and content features in publications such as TechCrunch and the Wall Street Journal.
The Team
To accomplish that, Tom has assembled a boutique collective of experts with combined achievements including over $200M in revenue generated and 0.5B social views, and expertise spanning marketing strategy, psychology, content creation & production, personal and corporate branding, talent management, AI development, and more.
Behind the Scenes
Contact Us
Welcome to Matchbook. We do creator-led growth and lifecycle marketing for consumer brands.
Welcome Notes
Learn more
About Us
What We Do: Full-Funnel Programming.
The strategy at the core of our programs is grounded in human and behavioral psychology, built on the fundamentals of how trust actually forms in the brain. Creators have built trust post by post with real people who have chosen to engage with them. That trust is pre-existing IP.
You can't replicate it with spend, and you can't generate it with AI; you can only access it by working with the right people. When a creator your audience already trusts shows up with your brand, that trust transfers.
Here's what that looks like in practice:
TOFU gets stickier because the audience already has a relationship with the person delivering it.
MOFU compresses because audiences with pre-existing trust don't need as much nurturing.
BOFU gets pre-vetted because organic performance data tells you what creative actually converts before you spend on it.
Lifecycle is automatic because audiences stay in a content stream without requiring separate programming or additional infrastructure.
One mechanism creates a full-funnel program that gets more efficient the longer it runs, because the data it generates keeps compounding.
How We Work:
We identify creators whose audiences match your ICP, and whose voices align with your brand. We build content systems around them. We integrate that programming across your funnel. We use the data and content it generates to reduce CAC and accelerate buying journeys over time.
We can do this in one of two modes:
Execution
You have a strategy. We run point. One bill, one team. We hire contributors, manage timelines, handle logistics, and report back.
Strategy
You're building from scratch. We scope it, plan it, and either hand it over or see it through.
Tom Circo
Founder & Head of Partnerships
Sicilian-Canadian, based in LA & Vancouver, Tom came up in commercial production, working with some of the largest brands in the world.
In the early 2020's, he saw where traditional advertising was heading (influencers on-set with more pull than A-list celebs) and built Matchbook to do something about it.
In three years, Matchbook has partnered with thousands of creators, served as social AOR for multi-billion dollar companies, and built a track record that includes a Super Bowl campaign and content features in publications such as TechCrunch and the Wall Street Journal.
The Team
To accomplish that, Tom has assembled a boutique collective of experts with combined achievements including over $200M in revenue generated and 0.5B social views, and expertise spanning marketing strategy, psychology, content creation & production, personal and corporate branding, talent management, AI development, and more.
Behind the Scenes
Contact Us
Tom Circo
At Matchbook Wants to Talk
Book a call
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Tom Circo
CEO
